By Olivia Davies For the last 5 years, Gears of War have launched ‘Never Fight Alone’, a campaign that aims to raise awareness of depression and loneliness and combating suicide.
It launches today as September 10th marks World Suicide Prevention day.
Every year, the campaign release limited edition merch for fans to purchase, like T-Shirts and hoodies, and this year they are collaborating with Artist/Illustrator Luke Preece who has provided the main design.
Based in the UK, Luke Preece has been a long-time collaborator with Xbox on Gears of War E-day and has done noticeable work for Metallica, Doom, and the Sci-Fi series, Alien.
Fans who buy any of the merch will also get a free Never Fight Alone sticker.
Microsoft have said that:
From July 2026 – June 2027, Microsoft will donate 1% of Microsoft’s net proceeds from the sale of eligible Gears of War Products and Never Fight Alone Merchandise (up to a maximum of $600,000 USD) to support Crisis Text Line and other organizations that are focused on suicide prevention and combatting loneliness.
This 1% will be given to the helpline, Crisis Text Line, which is a free service that give those who are a struggling, a space to reach out and find someone to talk to.
Crisis Text line provides free 24/7, high quality text-based mental health support and crisis intervention by empowering a community of trained volunteers to support people in their moments of need.
To access the helpline, just text PAUSE to 714714
When Gears of War E-Day release on October 6th, players will also be able to buy a charity bundle featuring unique weapon and character skins, an emblem, banner, and icon.
You can find more details and the online shop that sells the limited merch right here!
Fletcher Wilkinson
Paula Beaton